Marketing

I know what the identity crisis, the fear of publicity, and the lack of expertise feels like when you’re shooting in the dark — because I’ve been there. I left corporate publishing when I was in my twenties, launched my own agency, and got so busy growing my business that I stopped doing the thing […]

You didn’t start writing to become a content creator. You started because you had something real to say, something that mattered. But now, it feels like the publishing world expects you to be a personal brand, a marketing machine, an overnight influencer. If you’re wondering whether marketing is really necessary to get a book deal, […]